My longing for a fashion label of my own design has taken me to Istanbul and Lithuania, then to Greece, and finally back home again to Switzerland. I wanted to produce sustainable clothes and accessories under fair conditions at an affordable price. However, the conditions of production partly contradicted my ideas and demands: sustainable production, low waste, recyclable materials, produce on demand.
After a few years, I decided to start making my own products again. I focus on processing innovative, eco-friendly materials and combining them with "used" or existing materials.
In a time of overproduction and disposable culture, I want to bring back quality and durability into fashion. I design and produce sustainable and fair-trade products.
I am passionate about imaginative ideas. I want nothing less than to change the world: clothes and accessories made of mushroom, fruit waste, pineapple fibres or recycled materials. Innovative fabrics are still difficult to obtain in the development stages and in the marketplace. Hence, I am all the happier to work with Piñatex®.
Ananas Anam has developed an innovative, natural and sustainable non-woven fabric called Piñatex®. Piñatex® is made from the fibers of pineapple leaves, which are a by-product of the pineapple harvest. Piñatex® helps conserve the resources of our environment. No extra land, water, fertiliser or pesticides are required to produce the material. In addition, the material is sturdy and easy to clean. The surface is like leather, so it can be used as a vegan replacement.
The overwhelming range of materials and the "unlimited" technical possibilities for their processing radiated a great fascination for me. Over the years this fascination has given way to a feeling of satiety. Under the prevailing principles of always more, faster, cheaper and new, I lost sense of the value of the craft.
I decided to take the time to devote myself to my work and see its worth. On my forays into flea markets I find fabrics, leather, merchandise, jewelry that I recycle and process into unique items or small series. I like the idea of creating something individual that has its own story.
I am constantly making new products, you can find them in the Moca Boutique in Bern, Switzerland.